November – December 2011
Joel Katz lectures again
in Rome
As he has for several years, Joel Katz lectured at Cornell in Rome on photography and at Iowa State University on photography and information design.
Brand Atlas now available in Korean and as iBook
Brand Atlas--Branding Intelligence Made Visible, by Alina Wheeler and Joel Katz, came out in March to extremely positive review and comment.
"This compact and colorful book is sure to become a classic. Even though it's only 144 pages, it is packed with everything you needed to know about branding and more."
"The book is less than 150 pages, yet authors Alina Wheeler and Joel Katz provide a very comprehensive summary of important brand/advertising concepts."
"These visualizations help the busy practitioner imprint and hold key ideas and relationships in mind--and often lead to new insights. A powerful tool."
Brand Atlas has recently been released in Korean with translation into other languages on the near horizon.