The Wharton School at the University of Pennsylvania needed an identity that was crisp, classic, and enduring. We created a simple logotype for more formal uses and a “circle-W” mark for banners, garments, and other informal uses. We made the logotype and the tag line independently scalable within defined parameters to address issues of legibility at different sizes. We have modified the original design shown here to accomodate ongoing needs and a mandated integration with University branding requirements.
The Wharton School, 1995–
