A DuPont subsidiary, Qualicon identifies bacteria through DNA analysis, creating genetic "fingerprints" for a continually enlarging database. The visual identity alludes to the cellular nature of Qualicon’s work, and to the DNA chain. In addition to the identity and branding, JKDA designed newsletters (shown at right), signs, marketing literature, packaging, and a series of calendars incorporating artwork by elementary and high school students.
Qualicon, 1995–2001
